Dosti – How we do business

You’ve heard sayings like “Don’t mix business with pleasure” and advice warning about the dangers of going into business with friends. But really, who else are you going into business with? Your enemies? No!

Look around your town’s business community. Examine the relationships you see within businesses and between businesses. Upon close inspection, it is easy to see people do business with people they like and trust. When a handshake is as good as a notarized contract, people know they are in a win-win business relationship.

When you conduct business with a company, you want to know you can trust the people across the table. Will they answer your questions completely and transparently? Will they stand by their word? Will they go the extra mile to solve your problem should one arise? When you give your business to a payment processing technology company, the answer to these questions must be a resounding “Yes!”

At Alberta Payments + Technology, we conduct ourselves in adherence to one core principle: Dosti, which means friendliness in the Hindi language. We believe in doing business by developing friendly relationship rather than having an uptight professional business relationship with our customers. We make customers feel like a part of the Alberta family.

 

What friendship means to us

Some of the world’s largest and most successful companies were founded on friendship. Even though a few years ago Steve Wozniak debunked the myth of Apple starting in a garage, the truth remains he and Steve Jobs would not have founded the future technology giant without an established friendship.

You don’t need to go into business with your college buddies to be successful. As Standard Oil founder John D. Rockefeller said, “A friendship founded on business is better than a business founded on friendship.” You may just need your business associates to become your friends.

Friendship encompasses characteristics such as trust, transparency, loyalty, empathy, willingness to help, and reliability. When a business relationship is overlaid with friendship, the business relationship moves in ways that benefit both parties. Both businesses are invested in each other’s success by more than just strategic alliances, agreements, or contracts. Rather, the parties have an emotional connection to mutually beneficial success.

On a practical level, Alberta partners with you to supply your business with the payment processing technology for your business. We won’t sell you hardware or software you don’t need. If your convenience store, liquor store, supermarket, or quick service restaurant doesn’t need all the features our fanciest products offer, we won’t push them on you. We’d rather have a lower price sale now to earn your future business. We deliver value beyond the transaction.

We’ll be there each time you need us. When your business is ready to grow to higher power software or additional hardware pieces, Alberta will be your trusted ally delivering you what you need and cheering you onto marketplace dominance.

After all, friendship isn’t about doing one big thing. It’s about doing millions of small things for the people you care about.

See what we can do for you

We know the retail industry because we have been retailers before. We know your business’s challenges, and we want to come alongside you to meet those challenges and conquer them. We are your friends with inside knowledge and advice to push your business forward.

Our tagline is “Alberta se dosti karlo, fayde mein rahoge” which means “Alberta makes business profitable with friendly business dealings.” If you want to see how Alberta can help your profitability, schedule a demonstration so one of our friendly staff can show you. A friendship with Alberta will be profitable.

We’ll be there each time you need us. When your business is ready to grow to higher power software or additional hardware pieces, Alberta will be your trusted ally delivering you what you need and cheering you onto marketplace dominance.

After all, friendship isn’t about doing one big thing. It’s about doing millions of small things for the people you care about.

 

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